What a cracking idea - a transatlantic airline that will provide a business-class only service between London and New York. Imagine it: as busy execs you'll no longer have to mix with the riff-raff and you'll be just as happy turning right when you board as you will left.

Although the service, which Silverjet hopes to have running by December, is not completely original (Eos and maxjet have similar services) it will be the only executive airline to offer services between the glamorous destinations of, erm, Luton and, well, Newark.

So, you'd better hone your cab hailing skills as minicabs to Luton can be tricky to secure early in the morning. (The good news is, however, that Silverjet  offers plenty of transfer services - including, you'll be pleased to hear, a helicopter service).

So, minicab to the helipad it is then!