Imitation, so they say, is the sincerest form of flattery. However, we hope that the chief executive of Martha Stewart Living Omnimedia, Susan Lyne, has not taken the advice too literally in her attempts to satisfy the irrepressible Stewart.

The issue was brought to our attention in a recent BusinessWeek article which claims that Stewart is currently immersed in "this era of me". From the picture that accompanies the piece, it seems that Lyne is likewise immersed...While the picture that accompanied the print article isn't available on the online version, check out this picture of them both from the website SaveMartha for starters.

Stewart was stripped of her CEO title and denied a seat on her own board by regulators after it emerged that she lied about a stock sale - a decision which saw her handed a 10-month jail sentence.

Lyne, it seems, has fitted in rather nicely...

A letter from HSBC drops through the door with this curious offer: "Transfer your card balances to our low rate of 3.9% p.a. for six months".

"What's the point of having umpteen credit or store cards all with different interest rates, when you could make your life so much easier?" the offer screeches.

The point is, as far as we can tell, that it doesn't matter how many cards I have nor what their interest rates are – as long as the one propping up last month's shopping spree is the 0% one - normally offered for 12 months, by the way.